Our philosophy is to ‘do well by doing good’.
We want to help businesses everywhere create authentic content – that not only initiates meaningful conversations but also builds rapport with its audiences.
The way in which brands interact with the world has shifted: from above-the-line advertising to online engagement and end-user social interaction. Many advertising agencies, (driven by their own profitability), pursue traditional advertising models that employ huge overhead, resulting in costly, over-sized budgets for their clients.
We understand the demands of bringing a new product to market: the costs involved, the need for protecting logos, copyright, and products. As individuals, we’ve faced the challenges forced upon us, created by deep-pocketed counterfeiting organizations. We realize that survival against cheap overseas knock-offs can be accomplished by creating an authentic, unique, socially-conscious brand.
We create integrated branded content, from ‘concept’ to ‘completion’ – no middlemen. From planning through to delivery: concept, strategy, creative, writing, photography, web-content, packaging, printed assets, video production, editing, graphics, special effects, audio, finishing and Intellectual Property tactics – we can help.
We are experts at delivering branded content. We focus on resolving the needs of the audience, without overtly pushing product into your customer’s face. We speak the language of real people; reaching them in the places they frequent the most.
We know, that your brand is your life blood. We will help you battle the bad guys, using strategic moves and civilized warfare. (Warfare is a strong word, but when the **it hits the fan, you need to deal with those bad guys, in the most logical and legal ways necessary). You’re essentially going into battle against the shiftiest, sneaky, relentless liars out there. You’ll need the heart of a lion, the cunning of a fox and the patience of an angel. We’re here for you.
– Creative Director –
Always keeps you guessing. More energy than the energizer bunny. Loves inventing and construction. Inventor of the Ripple Rug. Digital Forensics investigator that lifts and looks under many rocks. (Not only metaphorically, but also with the excavator). Borderline tech geek. Stirs the pot whenever possible. Will make you laugh till it hurts.
Quote: Good, Fast, or Cheap… Pick Two
Inspired by: The Challenge
– Writer/Producer/Director –
Fascinated by pre-history and ancient rock walls. Currently writing a historical thriller. Classically trained pianist, learning to play the drums. Always getting her hands dirty when making concoctions and other physical goods. Vegan, loves dark chocolate.
Quote: Every little step you take gets you closer to your end-goal
Inspired by: Selfless People
A Counterfeiting Operation Ripped Off 2 Inventors. Then They Fought Back, and Won.
July 10, 2018 – ENTREPRENEUR MAGAZINE
Why It’s Nearly Impossible To Stop This Amazon and eBay Scheme
July 27, 2016 – ENTREPRENEUR MAGAZINE
RuckSackNY: The Little Engine That Could
April, 2013 – POST MAGAZINE